SparrowDesk

Customer support metrics

Empower your support team with data that drives better service and stronger relationships.

Average Handle Time (AHT)

Understand what average handle time is, how to calculate it, why it matters in support, and smart ways to reduce it without hurting quality.

Social Media Sentiment

Explore what people are really saying about your support online—and how to monitor and improve public perception.

Customer Lifetime Value Post Support

See how support interactions affect customer value over time—and what high CLTV says about your service quality.

Support Revenue

Learn how great support can drive revenue—through retention, upsells, and brand loyalty that pays off long-term.

Agent Turnover Rate

Understand why agents leave, how turnover affects service quality, and ways to build a more stable, satisfied team.

Knowledge Base Effectiveness

Measure how well your help articles actually help—and how to improve searchability, clarity, and usefulness.

Call Abandonment Rate

Track how often callers hang up before reaching an agent—and how to reduce this number with better processes.

Customer Wait Time

Discover how long customers are kept waiting, why it matters more than ever, and what you can do to speed things up.

Service Level Agreement Compliance (SLA Compliance)

Find out how well your team meets promised response and resolution times—and what happens when SLAs are breached.

Support Channel Mix

Analyze the balance of support channels customers use—and how to tailor your strategy to meet them where they are.

Repeat Contact Rate

Track how often customers need to follow up—and what you can do to reduce repeat contacts through better first responses.

Escalation Rate

Get insights into how often issues are getting bumped up the chain—and what that says about frontline efficiency.

Churn Rate

Understand what customer churn means, what’s causing it, and how support teams can play a role in keeping users around.

Customer Retention Rate

Learn why keeping customers is more cost-effective than chasing new ones—and how support directly influences retention.

Self-Service Usage Rate

Track how often customers help themselves, why this matters, and how to increase usage with better resources and design.

Cost Per Ticket

Understand what each support interaction really costs you—and how to reduce spending without cutting corners on service.

Agent Satisfaction Score (ASAT)

Explore how agent happiness impacts customer experience, how to measure it, and ways to create a better support environment.

Agent Utilization Rate

Find out how busy your agents really are, how to optimize their workload, and why balance is the key to performance.

Resolution Rate

Learn how to measure what percentage of tickets actually get resolved—and what drives that number up or down.

Ticket Reopen Rate

Discover how to track repeat issues, what a high reopen rate reveals, and what steps help ensure problems stay solved.

Ticket Backlog

Get clarity on why unresolved tickets pile up, what they mean for team performance, and how to bring your backlog under control.

Ticket Volume

Understand what rising ticket numbers signal, how to analyze volume trends, and ways to control the chaos without burning out agents.

Customer Effort Score (CES)

Learn how to gauge how easy (or hard) it is for customers to get help—and how reducing friction can lead to loyalty.

Net Promoter Score (NPS)

Explore what NPS really tells you about customer loyalty, how to calculate it, and what to do with your score once you have it.

Customer Satisfaction Score (CSAT)

Understand CSAT from the ground up—what it is, how to measure it, and proven ways to improve customer satisfaction.

First Contact Resolution (FCR)

Find out why solving issues on the first try matters, how to measure it, and what high-performing teams do to improve FCR.

Average Resolution Time

Learn what this metric says about your support efficiency, how it’s measured, and how to bring it down without sacrificing quality.

Average Response Time

Understand how long it takes your team to reply to customers—and why shaving even a few minutes off can make a big difference.

First Response Time

Learn everything about First Response Time (FRT)—what it means, what affects it, key benefits & practical tips to improve it